Co·sent: shared perception; joint knowledge; collective intelligence.
Cosent and Netsight are designing an open source social intranet platform.
A "Plone Intranet" summit in the wake of the 2013 Plone conference listed user experience, that is: design, as the single most important challenge to tackle if we want to strengthen Plone's attractiveness for the intranet market.
As everybody knows, design is not a problem one solves in a committee. We're using a hybrid model of collaboration styles that allows us to combine the design strengths of a core team with the scaling capabilities of an open source community.
So, what have we been up to?
Last winter Cosent published the Digital Workplace Technology Roadmap.
Following up on that, we've been analysing the competition, both in terms of the user experience their platforms offer but also in the kind of problems they solve, i.e. what markets they're in. We see significant market potential for a Plone-based solution.
Additionally, we've analysed dozens of cases studies of award-winning intranet designs and have clustered hundreds of intranet screenshots to understand common functional areas, or landing pages, in intranets, mapping those against the model provided by the Digital Workspace Technology Roadmap.
Last week, Netsight and Cosent have been sprinting to turn the insights gained from all of that into actionable designs, that can be used to guide software development.
We selected three types of landing pages in intranets for deeper investigation. For each of these pages, we brainstormed specific functions that users would want to use and card-sorted those into families of similar functionality.
We then picked a single landing page to work on and created several epics with short scenarios about a typical sequence of actions a user would execute to obtain a specific outcome. For example, one of our epics is:
(Team Member) Wendy receives an email from Peter with a list of questions and data that need to be collated before the next meeting of the project board. She forwards the mail into the intranet, where she flags it as a todo for next week on Project X, tags it as "board meeting", adding a note with some initial ideas and could @marcella maybe share her thoughts on this?
For each epic, we created a diagram that sequenced every function invoked as part of the scenario, and then expanded each function step into a full-fledged user story. For example, one of the steps halfway the above epic is the following user story:
Team Member can mention other Team Members in the note (using '@' syntax).
Don't shuffle the stack
Fleshing out those user stories was a lot of work, and involved detailed discussions about our assumptions and choices regarding security architecture and overall strategy. This was done by part of the team, while the other half worked on wireframing possible solutions for the epic. That was a bad idea. They had the same discussions, with different conclusions.
Moving from epic to wireframing involves jumping a level up the design stack in the Garrett five-level model of the design process. When we brought the finished user stories together with the wireframe sketches we had some major inconsistencies. This appears to confirm the model and indicate that you need to get your foundations right before moving to more concrete designs. In this case, you really need to define your scope in detail, before wireframing solutions.
After re-syncing our minds and merging our work, in the final day we ventured into wireframing territory not for a whole page, but for exploring a set of micro-interactions that form the core of a cohesive social intranet experience. We also deepened our understanding of user needs and elaborated on the personas we're using to drive the design.
All in all, we feel we have not only made significant progress towards valuable design outcomes, but also have prototyped a repeatable design process that tackles very complex design challenges in a systematic way.
We plan to have another design sprint in a few weeks to prepare for Sorrento, and look forward to sharing our work there. See you in lovely Italy!
A website redesign can greatly benefit from combining User Centered Design with an analysis of the existing web site.
User Centered Design is a methodology Cosent uses to systematically involve end users in the design process. It improves the quality of our designs by maximizing our understanding of the intended users of systems, what their goals are and how the site we're building fits into their lives.
In a recent project, we found that this method is especially powerful when you're redesigning an existing web site. Users who have actually been using the old site develop strong judgments on what does, and especially what doesn't work for them.
You'd like to drop dead when you open this site.
Sentiments like these are very helpful when a client needs to be steered away from imposing bad design choices on a web site. You can show the client how that didn't work in the past.
Combining user centered design with an analysis of the old web site design highlighted some major problems: inconsistent navigation, too much navigation, too much graphics, noisy page layout. It's not that the previous designer did a bad job. When working on the design for the new site, we found that the design patterns of the old site were a "natural" consequence of the features requested by the site owner. We could've easily used those same patterns our new design.
Except, our user research told us forcefully we really needed a different approach.
As a result, we focused on simplifying the navigation and visual layout. We moved from a complex multi-level categorization to a simple category menu, augmented with free-style tags which are shown only in the content area, not in the navigation bar. We consolidated multiple web sites into a single consistent system. Instead of showing lots of small thumbnail images, we used varying image sizes to grab attention and structure the page. Finally, we used an accordeon in-page navigation to reduce visual clutter but at the same time enable web site visitors to quickly orient themselves in the site.
Free e-book about knowledge work at the intersection of social and knowledge technologies
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Read more about Systems of Intent - Digital Workplace Technologyy Roadmap
An overview of the status of PloneSocial and where we're heading. Also introduces a preview of the Digital Workplace Technology Roadmap that will be published soon. Update: talk video now available.
Update: the video registration of this talk is now available at Youtube.
Below the slides used in the talk:
The video below gives an overview of the current PloneSocial feature set. It's part of the presentation above at the "demo" slide. No audio available.
How to create a Plone deployment that performs like crazy and survives not only a datacenter failure, but even keeps on running when all Plone heads are down. Update: video now available.
The video of this presentation at PloneConf 2013 Brazil is now available on Youtube:
The slides are not readable in the video, but you can see them on Slideshare:
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