Innovation By Design
Cosent combines various innovation process methods, to solve specific innovation challenges in co-creation with your team, and at the same time strengthen your structural innovative capabilities.
Sustaining a strong innovation capability enables organizations to create new services, breakthrough products, quality improvements and long-term competitive advantage.
In contrast to popular imagery, innovation does not usually come about by locking a genius into a lab, and then waiting for the Eureka moment.
Innovation is a systemic, core capability of successful organizations that can be nourished and managed. Managed not in the sense of "fully controlled", but managed in the sense of creating preconditions, removing constraints, prioritizing resources, and implementing specific best practices.
Innovation is fundamentally a design activity that explores and transforms constraints into opportunities. As such, it can benefit greatly from proven design processes.
Innovation Processes
Innovation emerges from knowledge-intensive team processes that can be supported through various approaches.
- Innovation Management
- Create a culture of trust, enable the free flow of ideas, set up research funding that is independent of the 'regular' operational structure, systemically review and prioritize the innovation pipeline using a portfolio approach.
- Open Innovation
- Obtain economies of scale by licensing out, monetizing your innovations using a platform approach that attracts a strong eco-system. Combine external innovations with internal resources, to maximize resource utilization, and speed up time to market.
- Services Innovation
- Realize new value streams and open up new markets by shifting from a product-centric approach to a service paradigm, enabling usage billing and attracting new types of customers.
- Business Model Generation
- Systematically evaluate all aspects of your business model: value proposition, customer segments, suppliers, costs, revenues, operations, key resources, customer relationships and delivery channels. Explore variant business model configurations that allow you to leverage existing core competencies in new and promising ways.
- Disruptive Innovation
- Create new blue ocean markets by carefully crafting a feature set for your product or service that truly stands out from the competition. Probe all aspects of the feature envelope to see which properties can be eliminated, enlarged, inverted or otherwise reshuffled in a way that yields a unique and attractive market differentiation.
- Design Thinking
- Use highly productive brainstorm, ideation and prototyping methods to rapidly generate, explore, focus, test and refine out of the box solutions to pressing business concerns.
- Participatory Innovation
- Involve end-users and internal stakeholders in a dialog that crosses departmental boundaries, and allows shadow issues to surface. Find new sources of innovation by exploring narratives, emerging from the interplay of different perspectives, that are grounded in the realities of day-to-day operations.
- Design-Driven Innovation
- Create a long-term deep knowledge advantage that is impossible to copy, by nurturing co-creative dialogs in innovative design research networks.